Strategic Document

10-Year Business Plan (2026–2036)

Bern, Switzerland | February 16, 2026

1. Executive Summary

STBJ is a Swiss-based technology company redefining industrial safety through the "Smart Safety Ecosystem." By integrating IoT, active thermal control, and wireless power into personal protective equipment (PPE), STBJ addresses the critical needs of the modern workforce: safety, comfort, and data-driven protection.

Mission: Engineer Swiss-quality safety solutions that actively protect and empower industrial athletes in the harshest environments.

2. Market Analysis

2.1 Target Markets

Primary (DACH Region): Germany, Austria, Switzerland. High regulatory standards and purchasing power make this the ideal launchpad.
Secondary (Nordics & UK): Strong focus on worker welfare and safety technology adoption.
Tertiary (Global): North America & Asia-Pacific (Year 5+).

2.2 Competitive Advantage

Unlike competitors selling isolated products, STBJ offers a unified ecosystem. Our "Swiss Engineering" brand is synonymous with reliability, and our shift from passive to active safety (lighting, heating) sets us apart.

3. Strategic Roadmap (2026–2036)

Phase 1: Foundation & Swiss Launch (2026–2028)

Finalize R&D and obtain EN ISO certifications. Launch Pilot Program with key Swiss logistics firms. Expand to direct-to-enterprise sales.

Phase 2: European Expansion (2029–2031)

Release Gen 2 products with biomechanics sensors. Achieve 5% market share in premium European PPE sector. Achieve carbon-neutral manufacturing.

Phase 3: Global Scale (2032–2036)

Entry into US & Canadian markets. Transition to "Safety-as-a-Service" model (Hardware leasing + Software subscription). STBJ ecosystem becomes an industry licensing standard.

4. Financial Projections (Conservative)

All figures in CHF (Swiss Francs)

Year	Revenue (M)	EBITDA (M)
2026	0.5	-0.8 (R&D)
2028	4.2	0.6
2031	18.5	4.1
2036	75.0+	18.0

5. Risk Management

Supply Chain: Diversified component sourcing across EU and Taiwan.
Regulatory: Continuous compliance monitoring for new PPE regulations.